loading
AdvertisementX
AdvertisementX

Analysis

Wild Alaskan CEO credits low online consumer ad rates for nearly quadruple growth

'We woke up one morning and we had pretty much the same consumer demand for seafood, but we were able to acquire those members for about a third of our normal acquisition cost' -- Arron Kallenberg, CEO, Wild Alaskan Company

By Jason Huffman | Oct. 12, 2020 15:32 BST
A box full of frozen sablefish, Pacific halibut, coho and sockeye salmon, and Pacific cod fillets arrives from the Wild Alaskan Company. Photograph by Jason Huffman.
AdvertisementX

Contact the author [email protected]

Stay on the pulse

Get recommendations, data, editor’s picks, and the latest news from around the seafood world straight to your inbox.

Select your interests

Please select at least one newsletter d indicates our daily newsletters | 2w indicates twice-weekly | All others sent weekly All briefings are sent weekly, unless otherwise indicated
Region
Breaking news
Jobs
Species
Topic

Fill in your details

Please select at least one newsletter!
  • (eg new industry reports, prices data)
  • (eg subscription or report early birds)
  • (eg advertising, trade shows news)
Thank you. Please check your inbox to confirm your selection and start receiving newsletters.

Cookies on Undercurrent News

We use cookies for performance, security and analytics. To stop seeing this banner click Accept, or select Manage cookies to set your preferences and privacy settings.