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Alibaba’s Chinese retailer Hema sees boom in ‘3R food’

Alibaba-owned retailer Hema has seen more young Chinese consumers moving to ready-to-eat food since the pandemic began

By Cyrus Chan | April 15, 2021 10:09 BST
Alibaba’s Hema
Alibaba’s Hema store in China
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Alibaba Group-owned Hema has seen a boom in "ready to cook, ready to heat, and ready to eat" food ("3R") in China, according to CEO Hou Yi [...]

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