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Alaska pollock study to suggest re-introducing surimi to consumers

The study showed a strong inclination by US consumers towards 'crab'-flavored products and suggested marketing 'must reinforce ...crab taste and quality messaging'

By Undercurrent News | May 13, 2021 14:40 BST
Credit: Yulia Furman/Shutterstock.com
Surimi. Credit: Yulia Furman/Shutterstock.com
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The Association of Genuine Alaska Pollock Producers (GAPP), the US pollock industry's marketing group, this week has hinted at the results of a study it plans to fully unveil in a webinar on June 15 that suggests surimi needs a re-launch in the US market [...]

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