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US group rolls out soft launch of ‘Fall in Love with Seafood’ national marketing campaign

Other 'cheeky' puns are to be used, too, said the Seafood Nutrition Partnership's Linda Cornish, including: 'Fins with benefits'; 'Let's roll play' (a joke about sushi); and 'Get a little steamy'

By Jason Huffman | Oct. 4, 2023 13:51 BST
An image from SNP's Fall in Love with Seafood campaign.
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SAINT JOHN, New Brunswick, Canada -- A new US-wide seafood marketing campaign will aim to win over hearts as much as it does taste buds [...]

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