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Chilean firm’s ‘Get F***ed’ salmon campaign precedes move from DTC to retail

'Initially it made me uncomfortable. That's really putting our neck out there. But the more I sat with it and toyed with it, it really started to resonate with me' -- Daniel Del Coro, Salmones Austral

By Jason Huffman | Oct. 6, 2023 14:57 BST
Freebies included in the 2023 Responsible Seafood Summit gift bag. Photograph by Jason Huffman.
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Dungeness crab
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SAINT JOHN, New Brunswick, Canada -- "Get F****ed" doesn't mean what you think it means.  [...]

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