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North America

Playing right song at right time helped Chile grow US Atlantic salmon market dominance

'In a moment when people were over-preoccupied by diseases and getting ill and dying, we were putting out the music that salmon is healthy for your body and that it provides good nutrients for you to be better prepared' -- Ricardo Garcia Holtz, Camanchaca

By Jason Huffman and Matilde Mereghetti | April 18, 2024 15:52 BST
Ricardo Garcia Holtz, the CEO of salmon producer Camanchaca and chairman of the Chilean Salmon Marketing Council. Photograph by Jason Huffman.
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