QINGDAO, China -- Undercurrent News was reporting live from the Norway-China seafood summit on Tuesday, Nov. 29, held a day before the start of the annual China Fisheries and Seafood Exhibition (CFSE) at the Haitian Center in Qingdao.

You can read summaries of all the main stories from the summit below:

China has 'greatest potential' for salmon consumption growth 

Chinese consumers ate more salmon than ever in 2023 as consumption flew past 100,000 metric tons, but the market is just getting started, according to Henny Li, founder and general manager of Hi-Chain. Click here for more.

Nice pictures 'not enough' for Chinese seafood e-commerce

Attractive product photos are "not enough" to sell salmon in China's competitive e-commerce market, as platforms increasingly pivot toward livestreaming and interactive content, according to Emily Zhang, commercial manager at Mowi China. Click here to read her thoughts in full.

Norwegian mackerel market sees 10% growth in China, says importer

The Norwegian mackerel market in China continues to flourish, recording a 10% year-on-year growth, as the product infiltrates the country's foodservice sector, Jason Wu, executive director of Yantai Xintown Foodstuff Co., revealed during the summit. Read more here.

Norwegian seafood exports to China surge amidst market resilience

At the Norway-China Seafood Summit 2024, Sigmund Bjorgo, China Director for the Norwegian Seafood Council (NSC), highlighted an impressive growth trend in seafood exports to China, despite broader economic challenges. Click here for more.

Freshness ranks above sustainability, brand for Chinese salmon consumers

Chinese consumers prioritize freshness over brand name and sustainability certification when purchasing salmon, according to new market research from Hi-Chain, highlighting opportunities for suppliers with efficient logistics networks. Read more on that here.

Chinese restaurant chain 'North Salmon' launches in Shenzhen

A new restaurant chain specializing in salmon dishes has launched in Shenzhen, marking the latest sign of China's growing appetite for premium seafood and new distribution channels for salmon producers. Read more details here.