Director of Marketing

True North Seafood is Cooke’s consumer brand with a premium positioning in North America, both in retail and foodservice. True North Seafood is the go-to brand for trusted seafood – our main priority is to bring our consumers closer to the source.

As a global seafood company, Cooke has operations in North America, Europe, and South America. Our company’s success is driven by our dynamic, highly-skilled and innovative management team, supported by dedicated employees who live in coastal communities and contribute to the local area’s economy and sense of community.

The Role:

The key objective of the Marketing Director role is to develop the annual and long-term Marketing strategy for True North Seafood and ensure the delivery of market share growth and business financial objectives.

This position is directly responsible for leading a marketing team that spans North America. The marketing team is responsible for internal corporate branding along with supporting the external sales team to build consumer presence. There must be a strong brand management approach that includes developing meaningful consumer insights and activating against these insights to drive market leadership and growth. Communication both internally and externally is critical in establishing a strong vision and direction for the team to deliver value.

This is a key role within the organizational structure and will report to the Senior Vice President of Sales and Marketing. This position will provide support for Sales as well as Trade Marketing to embed the brand strategy throughout the organization and bring strong collaboration cross functionally.

You will bring a minimum of 10 years of experience in marketing in an aligned industry and a Business Degree with a marketing focus is preferred. You are a visionary, an executor and above all a leader. You understand the sales process and will be willing to participate in customer meetings. The ability to roll up your sleeves, clearly communicate objectives with your team, and lead by example are characteristics that will bring you success in this role.

This role will require significant travel and will be based out of our Saint John, NB corporate office.

The Opportunity:

The role description is just one part of the story. This is an opportunity to grow, to stretch, to work within the parameters of the role but stretch to your fullest potential. We are a team that is driven for success, we count performance, we reward contribution and we recognize talent. It is about being at the center of a global leader in Seafood and knowing you are part of that growth. The ability to bring your passion for learning, desire for growth, and energy for moving your career forward is what we offer.

The Why:

Why Cooke…simple because we are a company that rewards initiative, resourcefulness and work ethic. We will champion your growth and provide you with the platform to create your path, your career, and your future.

If you are interested in joining our team, please send your cover letter and resume to:

[email protected]

Resumes will be accepted until July 25th, 2018